Breathing Soul into "Art Voyager . Wishes Upon Stars" If tonight's National Games performance showcased the "Beauty of Technology" on a grand scale, then next year's "Art Voyager . Wishes Upon Stars" Charity Show will be an "Artistic Miracle" that strikes straight at the heart.

Where does this "warmth" come from? It comes from genuine humanistic care and deep emotional resonance. This is the core mission of the "Art Voyager . Wishes Upon Stars" project, led by Hong Kong Baptist University (HKBU) and X SOCIAL GROUP, with Ronald McDonald House Charities (RMHC) as the beneficiary.

The "Art Voyager · Wishes Upon Stars" project is bringing together 70 passionate students from Hong Kong Baptist University (HKBU). They will become "Ambassadors of Love," stepping into the House to listen to the children's stories. Using their skills in art technology, they will translate these pure and innocent dreams into a soul-stirring drone light symphony. This is not just a transfer of skills; it is a journey of "building a bridge of trust."

Charity + Art-Tech: Pioneering a New Model for Philanthropic Collaboration Following the launch of Hong Kong's first "Low-Altitude Economy and Drone Show" training course with Hong Kong Baptist University (HKBU) in 2024, X Social Group is upgrading the collaboration in 2025 with the "Art Voyager . Wishes Upon Stars" (藝航天下・童夢星願) charitable drone show. The core concept is "Letting Dreams Soar Over Victoria Harbour," transforming drawings by children from Ronald McDonald House

Hong Kong's Victoria Harbour has always been a stage for dazzling light displays. In recent years, alongside traditional fireworks, drone shows have rapidly captured the city's attention with their high-tech, versatile, and dynamic nature. This art form, a fusion of technology and creativity, not only offers a new visual spectacle for residents and tourists but has also become a unique medium for major brands and grand events to showcase their creativity to the world.

This monumental achievement was made possible through a powerful collaboration between industry leaders and government bodies. We extend our sincere gratitude to our partners who are making this vision a reality: Government Departments: Civil Aviation Department (CAD), Hong Kong Observatory, Hong Kong Productivity Council (HKPC). Index Committee Members: The Greater Bay Area Low-Altitude Economy Alliance, X Social Group, China Unicom, HKT, The Hong Kong Institute of I

As Thousands of drones lit up the night sky over Victoria Harbour, arranging themselves into symbols exclusive to SEVENTEEN and CARAT and drawing gasps from the crowd, a quiet “battle of guardianship” had already been waged behind the scenes. Beneath the brilliance stands an invisible commander—the “Drone Take-off Reliability Index”. It is the sole criterion that guarantees every performance can lift off steadily and unfold flawlessly.

SEVENTEEN and CARAT ! The first of four drone shows (scheduled for September 26, 27, and 29) has successfully commenced. Meticulously planned by the Drone organizer, X Social Group, the event successfully built anticipation for the upcoming concert at the Kai Tak Sports Park. While the audience marveled at the stunning aerial displays, the command center was silently overseeing everything behind the scenes. X Social Group team relied on their "Drone Takeoff Reliability Index

Singapore International School proudly hosted the “Low-Altitude Economy & Smart Showcase” Drone Performance Bootcamp, drawing more than 30 fully-immersed students. Rooted in Edutainment—education through entertainment—the programme blended drone-swarms with interactive robodogs. Modules spanned low-altitude-economy theory, swarm-algorithm design, hands-on flight ops and a public finale, turbo-charging students’ STEM literacy and digital competitiveness.

Themed around “LuBan Festival,” the show fused technology with art: a choreographed fleet of drones re-created Hong Kong’s most iconic landmarks across the night sky—the majestic Tsing Ma Bridge, the soaring Bank of China Tower, the contemporary flair of Kai Tak Sports Park - each coming alive above the city. Accompanied by classic Cantopop and live narration, the performance was both a feast for the senses and a heartfelt tribute to Hong Kong’s spirit of building and creatio

At the launch ceremony, government representatives, DTORI committee members, and legislator Elizabeth Quat emphasized the project's significance for Hong Kong's smart city development. Experts including Justin Yeung, Samuel Lam, Dr. Edwin Hui, Elizabeth Quat, and committee secretary Michele Ho shared in-depth insights on technological breakthroughs and implementation pathways. A strategic cooperation signing ceremony was also held, with the Greater Bay Area Low-Altitude Econo

Course Highlights Day 1: Students learn about the concept of the low-altitude economy and the applications of drones in logistics, agriculture, and monitoring. They also practice drone aerial photography and assembly, honing their hands-on skills. Day 2 The day features a flying obstacle competition to challenge the limits of control. Students design an indoor drone performance script, integrating art and technology, and perform it on-site. Day 3: Through adventure training,

The program covered modules such as an overview of Hong Kong's low-altitude economy, drone show scriptwriting and directing, flight drills, and indoor positioning signal testing. It also introduced an interactive robot dog segment. Under the guidance of X Social Group's professional instructor team, students completed a comprehensive learning experience that spanned theory, practice, creativity, and performance. They not only successfully conducted multiple drone formation sh

Hong Kong’s first drone company to obtain official flight approvals for Hong Kong International Airport, the Hong Kong Convention and Exhibition Centre (HKCEC), and AsiaWorld-Expo. We use ultra-light 140 g indoor drones, soft-gel collision guards, and our exclusive patented buffering system to guarantee absolute safety for your VIP guests and valuable venues.

The 1,500-drone performance at Eason Chan’s Macau concert is a textbook case of merging frontier technology with entertainment marketing. More than a dazzling stunt, it was engineered to heighten the core concert experience, spark viral social conversation, reinforce a premium brand image and widen the event’s impact.

HKSAR Government has appointed Mr. Lam Hon Yuen, CEO of X Social Group, as a member of the 2025–2027 Vetting Committee for the CreateSmart Initiative (CSI) under the Cultural and Creative Industries Development Agency (CCIDA).

X Social Group, a technology leader and educational pioneer in the low-altitude domain, proudly presents a comprehensive, multi-tiered Low-Altitude Talent & STEM Education System—dedicated to cultivating tomorrow’s aerial-tech champions in Hong Kong and beyond!

the “Drone Take-off Reliability Index” championed by Mr. Samuel lam, CEO of X Social Group, deserves special attention. By integrating meteorological, topographical and technical parameters into a rigorous risk-assessment model, the index sets precise safety benchmarks and provides insurers with actuarially sound data. Beyond its local impact, the index positions Hong Kong as an international reference for low-altitude regulation and could catalyse the global upgrading of gov

The Drone Take-off Reliability Index (DTORI) is more than a technology product—it is Hong Kong’s strategic fulcrum for leading the “canopy revolution” in the low-altitude economy. By forging a globally recognised safety-assessment standard, DTORI will unblock the “Ren-Du meridians” of scaled low-altitude applications, unlock a trillion-dollar market, and propel Hong Kong from a regional hub to Global Standard Maker in the low-altitude economy. Lam invites all partners to co

Eight hundred drones will light up the night sky over Victoria Harbour, weaving astonishing images with their agile formations and dazzling lights. The show, lasting about 15 minutes, will be led by the amiable "Lo Pan disciples," symbolizing the wisdom and vitality of the new generation. The drones will successively form iconic Hong Kong buildings and means of transportation, including the Kai Tak Sports Park, Tsing Ma Bridge, trams, and ferries, showcasing the city's constr

Since its establishment at Cyberport in 2023, X Social Group has successfully organized nearly 100 drone shows in Hong Kong, amassing extensive experience. The company is continuously refining its drone show technology. The "Drone Takeoff Reliability Index" project

Central to Hong Kong’s ambitions is the Drone Takeoff Reliability Index, a sandbox initiative led by X Social Group, Damoda, Universities, Cross-Government Departments and Other LAE Stakeholders. By analyzing flight data from thousands of drones used in large-scale light shows, the project aims to achieve a 99.999% safety reliability standard. Partnering with the Hong Kong Observatory, this effort merges real-time weather insights with advanced algorithms to define global saf

Mr. Samuel Lam, Convener of the Drone Take-Off Reliability Index Committee and CEO of X Social Group, said: “DTORI is more than a technological product; it is the strategic fulcrum for Hong Kong to lead the ‘aerial revolution’ of the low-altitude economy. By establishing a globally recognised safety standard, DTORI will unlock the full potential of large-scale low-altitude applications, catalysing a trillion-dollar market and propelling Hong Kong from a regional hub to a glob

Under the wave of technological innovation, X Social Group partnered with the Hong Kong Convention and Exhibition Centre to successfully stage the first-ever indoor drone and robot dog show at the Hong Kong Retail Summit 2025, offering attendees a stunning blend of technology and art.

This show is supported by core technologies and professional training from XSocial Group, Damoda, and JSMART. The students, staying true to the theme of “Dance Hong Kong, Converge the Future”, have integrated the spirit of innovation with art and technology, crafting an epic three-act narrative of “Cocoon - Crisis - Bloom”.

By gazetting the increase of Class C drones' weight limit to 150 kg, and clarifying insurance requirements, flight operation permits and other standards, Hong Kong has officially set off on the path of building a standardized system for the low-altitude economy. This has laid a solid foundation for the innovative development of the entire industry.

As the low-altitude economy surges, this issue of Capital Magazine delves into the "Low-Altitude Economy Regulatory Sandbox" with a focus on the future of the low-altitude economy. The interviewees include Dr. Ricky Cheng, CEO of Cyberport; Ir Sunny Lee, BBS, JP, Chairman of ASTRI; Legislative Council member Ms. Elizabeth Quat SBS JP; and Samuel Lam, CEO of X Social Group.

At the forefront of commercial competition, brands are on the lookout for marketing partners who can lead trends and create extraordinary value. With its exceptional technical expertise, unique artistic creativity, and extensive industry experience, X Social Group has opened a door for brands to the future world of marketing. Drone light shows

At the ASTRI Applied Technology Summit 2025, Samuel Lam proposed the concept of a "15-minute cross-border low-altitude economic corridor in the Bay Area.

This drone light show was more than just a performance; it was a perfect fusion of technology and art. Through advanced drone control and li

Samuel Lam Hon Yuen, CEO of X Social Group, emphasizes that drone performances are significant not only as visual spectacles but also as key

Hong Kong, this vibrant international metropolis, is welcoming unprecedented development opportunities! With the rising popularity of the

Hong Kong will become an important case in the global low-altitude economy!” From the Victoria Harbour light show to indoor drone displays a

X Social Group is actively promoting the establishment of commercialization standards for the low-altitude economy in the Greater Bay Area.

With precise drone choreography, we wove McDonald's legends and stories into a moving historical tapestry. The drones collaborated to create

Coca-Cola’s drone spectacle exemplifies the seamless fusion of technology and marketing, while highlighting the vast potential of the "exper

Drones are not ordinary toys; they are registered and approved by the Hong Kong Civil Aviation Department. Each drone is equipped with high-

Lam Hon Yuen stated that the low-altitude economy will revolutionize traditional ground-based logistics and service models, creating a three

X Social Group, headquartered in Hong Kong, is an art technology and marketing company with over 12 years of expertise and experience in bra

The "Hong Kong Low-altitude Economy Development Forum 2025," executed by the Hong Kong Productivity Council, organized by HKSC and funded by

Sky Is the Limit - Unlocking the Low-altitude Economy Development

Samuel Lam, CTO of REIGN, stated that the brand is dedicated to integrating Western art IP into National Brand in China. This innovative con

Samuel Lam highlighted that drone medical delivery is referred to as the "lifeline," and its potential in emergency medical situations canno

This Christmas season, experience a groundbreaking event at Hong Kong International Airport—the world's first-ever drone performance within

Today, our team successfully executed a breathtaking drone light show, a project that fills me with immense pride. I had the distinct honor

X Social Group CEO Mr. Samuel lam stated that with the Policy Address actively promoting the development of Hong Kong's low-altitude economy, we are facing unprecedented opportunities. In recent years, X Social Group and Damoda have successfully established several drone performance cases in Victoria Harbour. Through continuous experience accumulation and data analysis, we have developed a set of drone performance standards unique to Hong Kong. As one of the first operators i

Samuel highlights that We are entering an era of cross-boundary collaboration, and we look forward to working hand in hand with the governme

X Social Group has been invited to participate as a drone exhibitor, showcasing the history and development of the low-altitude economy.

X Social Group CEO Lam Hon-yuen, along with drone performance partners Yeung Chan-zhun and Leung Hon-kit, were interviewed on Viu TV Program

The low-altitude economy encompasses not only drone performances but also logistics, emergency medical deliveries, air taxis, and aviation