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PRESS RELEASE : Establishment of Strategic Partnership between Belvedere Museums in Austria and REIGN and X Social Group Corporation

Austria's Belvedere Museum, the Austrian Consul General to Hong Kong and Macao, Advantage Austria, X Social Group and REIGN, a prominent Hong Kong luxury brand, join forces to announce a strategic collaboration aimed at establishing a thriving center for international cultural exchange in Hong Kong. This collaboration will merge Austria's rich artistic heritage, with a particular focus on Gustav Klimt's masterpiece, "The Kiss," and Hong Kong's innovative art technology. The partnership will introduce exclusive merchandise inspired by "The Kiss" to the China-Hong Kong market, creating a transformative and immersive arts and cultural experience for local and international tourists alike. The primary objectives are to foster creativity, celebrate diversity, and promote cross-cultural understanding.

Mr. Wolfgang Bergmann, Chief Financial Officer of Austria's Belvedere Museum, emphasizes that “Gustav Klimt’s masterpiece “The Kiss” is a world-reknown iconic symbol of love. We therefore aim to use Valentine’s day to spread the message globally. We are very much looking forward to present it to Hong Kong next year.”

Mr. Samuel Lam, CEO of X Social Group and CTO of REIGN, emphasizes that the initial phase of this collaboration will begin with a captivating seasonal festival, meticulously timed to coincide with Valentine's Day in 2025. By leveraging our collective expertise in art, innovation, and digital marketing, our ultimate goal is to provide an unrivaled and unforgettable Valentine's Day experience for discerning enthusiasts of "The Kiss" in the Hong Kong and China markets.


To mark this momentous occasion, A cocktail party and media session will be held at REIGN, located at K11 Musea, on March 14, 2024.


About the Belvedere Museum:

The Belvedere Museum, located in Vienna, Austria, is a prestigious art museum renowned for its extensive collection of Austrian art. Housed in two magnificent Baroque palaces, the Upper Belvedere and the Lower Belvedere, which were originally built in the 18th century, the museum showcases a wide range of artworks, including paintings, sculptures, and decorative arts, spanning from the Middle Ages to the present day. Its collection includes iconic works by Austrian symbolist painter Gustav Klimt, such as his masterpiece, "The Kiss." The museum also features artworks by other notable Austrian artists, including Egon Schiele and Oskar Kokoschka. With its rich artistic heritage and stunning architecture, the Belvedere Museum offers visitors a captivating and immersive experience, providing insight into Austria's vibrant art history and cultural legacy. For more information, please visit [].


About "The Kiss" by Gustav Klimt:

The Kiss (Lovers) by Gustav Klimt is the most famous Austrian painting and the highlight of the permanent collection at the Upper Belvedere in Vienna/Austria. It shows a couple swathed in richly embellished robes embracing in a meadow of flowers on the brink of a precipice. The painting dates from 1907/08 at the height of Klimt’s “Golden Period” when the artist developed a new technique of combining gold leaf with oils and bronze paint. For more information, please visit [].


About The Kiss NFT

Klimt's masterpiece The Kiss was released in a limited edition of 10,000 digital collectibles (NFTs) by the Belvedere Museum. The Kiss NFT by Belvedere Museum is the most successful NFT project by a museum worldwide.

For more information:


About Advantage Austria:

Advantage Austria is the official Austrian trade promotion organization dedicated to promoting Austrian companies and their products and services globally. With an extensive network and expertise, Advantage Austria supports Austrian businesses in expanding their global reach. For more information, please visit [].


About REIGN:

REIGN is a distinguished platform that redefines art, culture, and technology through a seamless blend of China's national brand, Western influences, and advanced Web3 technology. The curated art pieces and collections offered by REIGN embody the essence of East and West, exuding luxury and prestige. For more information, please visit [].

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