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Innovation Meets Tradition: "Galloping Steeds" Drone Spectacle Illuminates Victoria Harbour for the 2026 Year of the Horse
In a display of technological precision and artistic vision, a fleet of 2,026 drones took flight, utilizing the night sky to sketch magnificent imagery. The performance featured a giant golden horse galloping across the horizon, seamlessly weaving together iconic symbols of Hong Kong’s identity - from the resilient spirit of "Lion Rock" to the engineering grandeur of the "Hong Kong-Zhuhai-Macao Bridge.
XSOCIAL
Feb 142 min read


The Sky as Our Canvas, Data as Our Starlight: Deconstructing the Brand Strategy Behind Manulife’s 90th Anniversary Drone Show
In an era of digital fragmentation, how does a historic financial brand capture instant public attention and spark deep emotional resonance?
Manulife Hong Kong delivered a textbook answer. The spectacle of a thousand drones over Victoria Harbour - a visual feast celebrating Manulife’s 90 years in Hong Kong and the 25th Anniversary of the MPF system - was, from a marketing perspective, a precise campaign of Visualizing Brand Equity.
XSOCIAL
Jan 93 min read


Let the Dreams of Sick Children Light Up Victoria Harbour! "ARTOPIA · Wishes Upon Stars" Invites You to Co-create a Starry Miracle
The "Art Voyager · Wishes Upon Stars" project is bringing together 70 passionate students from Hong Kong Baptist University (HKBU). They will become "Ambassadors of Love," stepping into the House to listen to the children's stories. Using their skills in art technology, they will translate these pure and innocent dreams into a soul-stirring drone light symphony.
This is not just a transfer of skills; it is a journey of "building a bridge of trust."
XSOCIAL
Nov 4, 20252 min read


Samuel Lam, CEO of X Social Group, to Deliver Keynote Address at HKTDC Hong Kong International Outdoor and Tech Light Expo
X Social Group is proud to announce that Mr. Samuel Lam, CEO, has been invited as the keynote speaker for the "Spotlighting on Architainmen
XSOCIAL
Oct 29, 20241 min read
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