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Exploring Business Opportunities in the ASEAN Markets: Mr. Samuel Lam (TVB News & Now TV News Recap)


Reign Digital Art, a prominent retailer in high-end shopping malls in Hong Kong and Japan, specializes in selling caviar, whisky, and limited edition Picasso x Moutai liquor gift sets. In recent years, Mr. Samuel Lam, the CTO of Reign Digital Art, has identified business opportunities in the ASEAN region and has collaborated with Shopee to expand into new markets.

TVB News Interview,

TVB 新聞台 29th July 2023

Mr. Samuel stated, "After the pandemic, many Hong Kong businessmen are considering Malaysia as a new market to explore. Malaysia shares a similar culture with Hong Kong, and its government policies are highly supportive. With the entry of Hong Kong businessmen, Malaysia aims to position itself as a gateway to the ASEAN region."

Now TV News Now TV 新聞台 30th July 2023

Mr. Samuel pointed out, "Brand confidence is a crucial factor for ASEAN consumers when purchasing overseas products, and they also have concerns about product returns and quality issues. Therefore, Reign has initiated physical stores in premium shopping malls in Hong Kong and collaborated with the e-commerce platform Shopee to provide consumers with confidence and comprehensive support."


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