Hong Kong, 12th September 2024, X Social Group is proud to announce that its CEO, Mr. Samuel Lam Hon Yuen, has been awarded the prestigious title of Marketer of the Year for 2024 by the Hong Kong Institute of Marketing (HKIM) and its esteemed judging panel.
In his acceptance speech, Mr. Lam expressed profound gratitude to his business partners and colleagues, stating, “On this entrepreneurial journey, I sincerely thank all my business partners and colleagues; it is your support and efforts that have brought me to where I am today.”
As the marketing landscape continues to evolve with the advent of Internet 3.0, Mr. Lam emphasized the unprecedented opportunities and challenges that marketers face today. “The stage for brand marketing is no longer confined to traditional forms. Whether it’s a post on Xiaohongshu, a viral song on Douyin, or a stunning drone light show and sailing parade, all of these elements are profoundly influencing consumer perceptions and choices,” he noted.
This recognition underscores Mr. Lam’s belief that marketing professionals must embrace flexible thinking and develop cross-platform creative capabilities to genuinely connect with consumers. “This is not only a job responsibility but also a passion for creativity and communication,” he affirmed.
Looking ahead, Mr. Lam expressed excitement about collaborating with industry peers to address forthcoming challenges and explore new opportunities. “I look forward to facing future challenges together with everyone and creating more possibilities,” he concluded.
Other notable awardees at the Marketer of the Year Awards 2024 include Ms. Piony Leung, CEO of Café de Coral Group (SEHK: 0341), and Ms. Tina Chao, CMO of McDonald's Hong Kong.
X Social Group remains dedicated to pioneering innovative marketing strategies that forge meaningful connections between brands and their audiences.
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