The core driving force of contemporary consumption has shifted from "functional satisfaction" to "emotional resonance." The "Ritual Economy," driven by emotional value, has officially become the primary indicator for measuring the effectiveness of brand PR. This article deeply analyzes how drone light shows in Hong Kong materialize emotional value through the ultimate sense of ritual. By examining top-tier case studies, such as the successful "530 Drone Proposal" curated by

Behind the romance of this viral drone proposal lies a meticulously planned charity campaign by ARTopia. Samuel Lam, CEO of X Social Group, told MARKETING-INTERACTIVE that the project aims to reshape the commercial boundaries of low-altitude cultural tourism. It shifts drone light shows from traditional B2B grand narratives to the High-Net-Worth Individual (HNWI) consumer market—a concept he defines as the "Ritual Economy."