在疫情期間，數碼轉型急速發展， 新常態陸續出現在市場上所有行業。 在新常態下， 市場及各產業的營運模式已和疫前大不相同。 企業未來若要成功， 必須針對新常態對市場的影響， 進行深度了解分析， 並把握機會提前準備。 其中一個新常態 : 直播推銷 –...

The enforcement of compulsory home-quarantine measures in China is seen as a force encouraging brands to tap into eCommerce for...

Brought by the hard-hit of COVID-19, many brands suffer from severe financial loss. While the advertising industry anticipates a...

As the saying goes, when there’s a crisis, there comes an opportunity. With the negative economic growth and devastations brought by...

eCommerce, a crisis- and recession-resistant solution to businesses, is seen as having great potential with the Mainland Chinese market....

With the fast technological advancement around the globe, the way brands can optimize consumer experience is constantly evolving....

Leading Watch Group in Hong Kong. Products of brands held by Swatch Group amounted to approximately 35.8% of the luxury watch market in...